Coverage note
Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt
Read the original at AdExchanger
Read “Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt” at AdExchanger →Machine-written summary. The paragraph and the list below were written by a language model reading AdExchanger's article, not by The 5:45's editors, and they describe that article rather than add to it. (model: @cf/ibm-granite/granite-4.0-h-micro) The original, linked above, is the actual reporting.
This article explores Amazon's growing presence in the TV advertising market, as well as the company's extensive data collection practices that reveal detailed insights into its users' behavior and preferences. It also delves into the broader issue of demonetization of disinformation, with countries withdrawing sponsorship from a European anti-disinformation conference due to pressure from the US administration.
What AdExchanger reported
- Amazon has expanded into TV advertising through its Fire TV stick business and Amazon Prime Video, with a focus on owning media properties to produce first-party ad inventory opportunities.
- Walmart is also entering the TV ad market via Vizio and Vibe.co, bringing large bases of advertisers who aren't endemic to Walmart, and emphasizing that data integration will drive stronger outcomes for brands.
- Amazon has been beta testing a 'About You' page that reveals assumptions about users' behavior, interests, and physical attributes, such as butt shape, based on collected data, raising concerns about privacy and user comfort.