Coverage note
Stanley’s comms leader on viral moments and deepfakes
Read the original at PR Daily
Read “Stanley’s comms leader on viral moments and deepfakes” at PR Daily →Machine-written summary. The paragraph and the list below were written by a language model reading PR Daily's article, not by The 5:45's editors, and they describe that article rather than add to it. (model: @cf/ibm-granite/granite-4.0-h-micro) The original, linked above, is the actual reporting.
Erica Samadani, Stanley 1913's global vice president of communications and public relations, shares insights on navigating viral moments and preparing for digital threats like deepfakes, drawing on her extensive experience across top brands like Apple, New Balance, and the Grammys.
What PR Daily reported
- Erica Samadani transitioned from an English major to communications after discovering her passion for persuasive writing in a PR elective.
- She emphasizes the importance of clear, simple storytelling in brand messaging, a lesson learned from her time working on Apple campaigns.
- For handling viral moments, Samadani stresses the need for cross-functional teamwork, clear roles, and a discerning approach to determine credible threats versus online chatter.