Demand Gen
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Demand Gen
7 stories from the past week in Demand Gen, from The 5:45.
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Why Dentsu thinks entertainment is the next agency account up for grabs.
Industry Voices—Why health system CFOs can't budget their way out of coverage disruption
Semi-annual redeterminations and work requirements will test payer-mix assumptions across the industry over the next two years. Now is the time for health systems to prepare, writes Ensemble SVP Matthew Ennen.
Huion Kamvas Pad 12 review: a budget Android drawing tablet that gets the small things right
An improvement on Huion's first tablet with a stylus that does just enough to impress, but it won't worry Wacom or Apple.
Communicating a historic first and sustaining the message past the launch
The best milestone communications do more than tell people that something important happened. Andrea LaToya Williams is strategic communications & publicity lead for “Unveiling History.” “Historic” is one of the most powerful words in communications, but it…
AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business…
OSHA Cites Florida Pipeline Contractor After March Fatality
OSHA cited the employer with a willful violation for exposing employees to struck-by hazards.