Five stories. Four minutes. Five days a week.
Section
9 stories from the past week in Martech & AI, from The 5:45.
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “you can’t improve what you…
Flat budgets belie an undercurrent of growth and opportunity. Mike Prokopeak is Ragan Communications director of Communications Leadership Council learning, community and content. Flat is the new up when it comes to planning your communications budget. That’s…
Artificial intelligence compliance platform Readily raised $11 million in series A funding to support development of its enterprise oversight platform.
A practical framework for connecting AI-powered EX investment to real business outcomes before the budget meeting lands on your calendar.
Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.
The partnership establishes a systemwide framework for the eight UT health institutions to access Abridge.
Anthropic's Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight.
The collapse of Firmus Grid Ltd.’s initial public offering is reverberating through Asia’s booming market for share sales, making investors far pickier about artificial intelligence infrastructure deals that hinge on future earnings.
Bending Spoons CEO Luca Ferrari says falling software valuations are creating acquisition opportunities as AI reshapes the industry. He says the company is benefiting twice - from cheaper targets and from using AI to write code, improve products and scale its…
