Brand
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
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Brand
8 stories from the past week in Brand, from The 5:45.
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Stories of ‘badass do-gooders’ are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
Learn how Diamond is helping to update an iconic brand. Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would…
Deslopify your comms: 5 writing and editing tips for messaging that doesn’t suck
Speakers from Ragan and PR Daily’s’s upcoming Writing & Content Strategy Virtual Conference deliver their best tips for slinging sentences that stand out. Stand up. Imagine yourself as a narrator, creator or brand spokesperson. Read the draft aloud as that…
Fujifilm’s CCO on mentorship: ‘It’s really simple. Pay it forward.’
Plus: How mentorship can flow both ways. Anthony Farina calls himself “just a kid from Cape May.” He grew up near the poverty line at the southern tip of New Jersey, and for the first nine years of his life, a speech impediment made him hard to understand…
Your company’s reputation is probably 6 months behind reality
Perceptions tend to stick until people encounter enough evidence to update them. Tyler Sumrall is communications manager at Honeywell Technologies. One of the more challenging parts of communications is realizing that stakeholders often aren’t reacting to the…
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
Internal Email Best Practices Guide: Strategic Corporate Communications for Higher Engagement
Email is still the top channel for reaching employees — so why are so many messages getting skimmed, ignored or lost in the inbox?