The 5:45 — Tuesday, October 6, 2026

Today’s edition

Tuesday, October 6, 2026

5 stories

Marketing

Microbiome testing company Tiny Health clinches $33M to scale research, enterprise partnerships

Alongside the funding news, Tiny announced the launch of a $5 million Microbiome Research Program to enable researchers, clinicians and scientific partners to investigate important intervention strategies in microbiome health.

Fierce Healthcare Oct 6, 11:00 AM UTC Anastassia Gliadkovskaya

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Martech

New WBD Report Makes The Case For Getting The Measurement Basics Right

AdExchanger Oct 6, 9:00 AM UTC Alyssa Boyle

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Yemen Says It Retook Mocha Port as Hormuz Oil Transits Rise and Saudi Pipeline Runs Normally

Bloomberg Technology Oct 6, 6:42 AM UTC

Content

What communicators should watch as AI shapes reputation

PR Daily Oct 6, 10:00 AM UTC Courtney Blackann

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Social

Social media updates and new features to know this week

Updates from Threads, Instagram, WhatsApp and more. Platforms keep tinkering, and communicators have to keep up. This week brought another batch of tests, rollouts and policy shifts across the apps where your audiences spend their time. Here’s what you need…

PR Daily Oct 6, 10:00 AM UTC Allison Carter