Talk business, not just comms: Lessons from FanDuel’s internal comms leader

Modupeh Jahamaliah, internal communications leader at FanDuel, aims to build the most educated employee base in the industry, according to PR Daily. She has helped establish the company's LinkedIn presence and executive profiles. Jahamaliah's goal is to ensure that employees are well-informed and can effectively represent the brand. Her background in communications and government and politics has shaped her approach to her work.

Jahamaliah's experience at Ketchum Sports & Entertainment in New York City and her upcoming MBA completion have taught her the importance of understanding the business behind a message. She believes that communicators must be fluent in the language of business to earn a seat at the table. Jahamaliah will discuss this topic at Ragan's Future of Communications Conference next month.

Jahamaliah's career path was influenced by her decision to move to New York City after college, where she gained valuable experience in a corporate setting. She credits this move with helping her develop her skills and gain a competitive edge. Her experience working with the Terrapins football team at the University of Maryland also provided her with insight into the sports industry.

At FanDuel, Jahamaliah has focused on creating channels that reach the company's over 5,000 employees, while also maintaining a consistent message inside and outside the company. She believes that transparency is key to building trust with stakeholders, including employees, customers, and investors. Jahamaliah's motto for her internal communications team is to have the most educated employee base in the industry.

Jahamaliah hopes that attendees at the Future of Communications Conference will take away the importance of business fluency for communicators. She believes that understanding the business is crucial for reputation management and that communicators must be able to speak the language of business. Jahamaliah decided to pursue her MBA to better understand the business side of her work and increase her business acumen.

Outside of work, Jahamaliah enjoys reading and spending time in nature to recharge. She is a first-generation Liberian American and credits her parents with being the biggest influence on her career. Jahamaliah's motivation is rooted in making her parents proud and giving back to them for the sacrifices they made for her.

Jahamaliah's story serves as an inspiration to communicators and professionals in the industry. Her emphasis on business fluency and transparency highlights the importance of understanding the business side of communications. As she continues to lead internal communications at FanDuel, Jahamaliah's approach will likely have a lasting impact on the company's reputation and employee engagement.