The 5:45 — Friday, October 16, 2026

Today’s edition

Friday, October 16, 2026

5 stories

Marketing

A practical framework for connecting AI-powered EX investment to real business outcomes before the budget meeting lands on your calendar.

PR Daily Oct 16, 10:00 AM UTC Allison Carter

Martech

Marketing Dive Oct 15, 9:22 PM UTC Chris Kelly

AdExchanger Oct 16, 9:00 AM UTC Alyssa Boyle

Content

Fierce Healthcare Oct 16, 11:00 AM UTC Cailey Gleeson

Social

Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.

MarTech Oct 15, 3:45 PM UTC Constantine von Hoffman